Privacy Notice

Privacy Policy

Introduction
We respect your privacy and are committed to protecting your personal information when using our online store and related services. This Privacy Policy details the types of information we may collect, how it may be used, and the circumstances under which it may be shared. By accessing or using our services, you consent to collection, storage, use, and transfer of personal data, which may include the United States, Canada, or Hong Kong as operationally necessary.

1. Information We Collect

  • Directly Provided Data: Name, email, phone, billing/shipping information, payment details, newsletter subscriptions, participation in promotions or surveys, and support communications.
  • Information About Others: Collected when sending gifts or ordering on behalf of someone else to ensure delivery.
  • Automatically Collected Data: IP address, device type, browser, operating system, pages viewed, links clicked, session duration, referral sites, and interaction behavior via cookies, logs, pixels, scripts, or other tracking technologies.
  • Third-Party Information: Supplied by payment processors, analytics providers, social media, and marketing partners.
  • Combined Data: Merged information may be used to enhance personalization, analytics, and service quality.

2. Cookies and Tracking
Cookies improve site functionality, maintain preferences, manage shopping cart features, analyze performance, enhance marketing relevance, and measure advertising results. Cookie types: essential, performance, functionality, advertising. Disabling cookies may limit certain site features.

3. Use of Information
Data may be utilized for processing orders, authorizing payments, shipping, customer service, returns, personalization, marketing, fraud detection, compliance, record maintenance, analytics, and service enhancements.

4. Sharing Information

  • Service Providers: Payment, shipping, support, analytics, email, fraud prevention, and operational support.
  • Business Partners: Collaborations on promotions, marketing campaigns, and fulfillment activities.
  • Legal Requirements: Disclosure may occur to comply with laws, governmental requests, investigations, or for public safety.
  • Business Transfers: In mergers, acquisitions, or asset transfers, data may be shared legally.
  • Aggregated Data: Non-personally identifiable data may be used for analytics, business insights, or reporting.

5. Text Messages and Notifications
Phone numbers may be used to send order updates or promotional messages. Opt-out via unsubscribe link or support contact.

6. Access, Correction, and Deletion
Requests to access, correct, or delete personal data may be submitted to customer support in accordance with applicable law.

7. Communication Preferences
Marketing communications can be opted out via unsubscribe links or support contact. Service-related messages may still be sent as needed.

8. Children’s Privacy
The website is not intended for children under 13. Any data discovered from children under 13 will be promptly deleted.

9. Data Security
Appropriate safeguards protect personal information. Payment data is encrypted. Complete security cannot be guaranteed.

10. Third-Party Websites
We are not responsible for external websites linked from our site. Users should independently review third-party privacy policies.

11. International Transfers
Your personal information may be processed or stored internationally.

12. Data Retention
Data is kept only as long as required for service, legal compliance, disputes, contracts, and operational purposes. Once no longer needed, it may be deleted or anonymized.

13. Policy Updates
Privacy Policy may be updated from time to time. Continued use indicates acceptance.

14. Regional Privacy Rights
Certain regions (e.g., California) may have additional rights. Requests should be submitted clearly to support.

15. Questions or Complaints
Contact: service@lifitara.com